Rep the brand. Maybe you like all of the things we like. Maybe you really identify with In the True North. Maybe you just think this stuff is cool. Whatever you think, we think you'll like this.

Most of the stuff here centers around our sports experience in the Upstate NY area, so lots of teams from the 716. But there are things for lovers of other teams here as well. Give it a look.

Find books, handcrafted practice pads, and other percussion related items here. Composer Aaron Staebell's work is featured here.

Do you take the ritual of coffee brewing as seriously as we do? Do you value sitting in front of a window like this and sipping a pour over as the morning chill fades? You'll like what you find here.

We all have niche interests. Some of us love coffee, some love sports, and a couple of us are music teachers. Every band director will be into the things we have here. Rep the aesthetic!

We all love music. Our partnership with the Truisms and Ruminations podcast is spelled out below. You'll dig the podcast, and you'll dig the merch just as much. Check both of them out.